• How your products perform versus your competition and versus NPD products.
• What is good or bad about your products and how they can be improved, based on children's taste and descriptive language i.e.

"it smells like play dough and looks like apple puree."

"It jumps out at me and looks like kids will live it."

"It smells sweet, like a big red strawberry."

"Tastes kidilicious. Lovely and sweet."